sofboi

sofboi defined: a sensitive, comforting, joyful, authentic, and genuine individual. no insecurities, just humble, disarming confidence.

we at sofboi aim to dismantle traditional toxic masculinity by celebrating sofbois around the world with the best premium soft serve ice cream because what brings more joy and comfort than a rich, creamy, delicious sof-serve ice cream cone?

Ryan Tana was inspired from his 8 years spent in his motherland of Japan, home of the best soft serve ice cream he ever had. He wanted to a bring a piece of delicious Japan home to the U.S. but also wanted to make a social impact, targeting the societal pressure of traditional hard masculinity.

our story

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

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